As the UX/UI designer for Black Digital Group, I was tasked with redesigning the website for Financial Alliance for Racial Equity (FARE). The previous design lacked clarity in communicating FARE’s mission and did not effectively engage users. My approach focused on creating a more user-friendly experience by highlighting the individuals who benefit from FARE’s initiatives and making educational resources more accessible. Through improved visual design and a more intuitive layout, the redesign provided a clearer and more engaging platform for users to explore.